Aftermath of France Sanction, Google to Change Some Ad Practices

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Alphabet’s Google has agreed to make changes to some of its widely-used online advertising services under a settlement with France’s antitrust watchdog that was released on Monday.

The authority also fined the Mountain View, California-based company 267.48 million dollars after a probe found it has abused its market power in the intricate ad business online, where some of its tools have become almost essential for large publishers.

“The decision to sanction Google is of particular significance because it’s the first decision in the world focusing on the complex algorithmic auction processes on which the online ad business relies,” France’s antitrust Chief, Isabelle de Silva said.

De Silva said the fine was reduced because of the settlement, but she did not give specifics.

(Reuters/NAN)

 

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METROWATCH is an online daily newspaper founded in October 2013 by a seasoned reporter, Collins Edomaruse. He had risen to the position of General Editor in his 18 years stint at THISDAY newspaper, an appointment he resigned on October 30, 2013 to pursue his online newspaper publishing dream. Prior to his appointment as the newspaper’s General Editor, he had served, at various times, as Editor, Nation’s Capital;  Group News Editor, Associate Editor, and Deputy Editor at different times for the newspaper’s three titles – Daily, Sunday and Saturday.

Edomaruse had covered education, sports, energy, national security, defence and transport beats among others. As a defence correspondent, Edomaruse traversed the war zones of both Liberia and Sierra-Leone in the dark days of Charles Taylor and Foday Sanko as warlords, which earned him the sobriquet “General” by his colleagues in the newsroom.

 

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