Mavin Records boss Don Jazzy has highlighted his primary issue in dealing with GenZ artists on his record label.
In an episode of the Who’s In The House podcast, the Mavin Records head noted that his biggest issue when dealing with GenZ musicians is their reluctance to enthusiastically promote their music on social media pages.
He explained that many GenZ musicians are hesitant to flood their Pages with musical content because they care more about the aesthetics of their social media pages.
Don Jazzy disclosed that the issue sometimes causes disagreement between him and his artists, especially the established ones.
“I fight with my artists all the time because of their reluctance to post their muscat contents on their social media pages. I’m also fighting with my niece, who is into entertainment, for the same issue.
“I don’t know who told GenZ that it is not okay to post your work excessive on social media. They want to keep a clean page and don’t want to post or promote themselves. Especially Ayra Starr, who will tell me it’s imposter syndrome,” he lamented.
The music executive urged artists to always showcase their works online at any given opportunity.
