TikTok has removed more than 3.6 million videos from its platform in Nigeria between January and March 2025 for breaching its Community Guidelines, representing a 50 per cent increase from the previous quarter.
This was disclosed in the platform’s Q1 2025 Community Guidelines Enforcement Report, which highlights TikTok’s commitment to keeping its online community safe, respectful, and trustworthy.
According to the report on Tuesday, TikTok achieved a proactive detection rate of 98.4 per cent, meaning most of the videos were removed before users reported them. About 92.1 per cent of the videos were taken down within 24 hours of being uploaded.
The platform said the removals represented a small fraction of the overall content posted by the Nigerian community during the period, stressing that the majority of content shared remained positive, educational, and entertaining.
As part of its regional enforcement actions, TikTok also removed 129 accounts in West Africa linked to covert operations in March 2025.
TikTok said it had intensified efforts to monitor LIVE broadcasts to ensure compliance with its rules. In the first quarter of 2025, the platform banned 42,196 LIVE rooms and interrupted 48,156 streams in Nigeria found to have violated its guidelines.
“LIVE content enforcement remains a priority as we continue to protect the integrity of real-time interactions on the platform,” the report stated.
Globally, TikTok removed over 211 million videos in Q1 2025, up from 153 million in the previous quarter. Of these, 184 million were removed through automation, with a global proactive detection rate of 99 per cent.
Despite the large-scale removals, TikTok said that harmful content accounted for less than one per cent of total uploads, underscoring its ongoing efforts to prioritise safety and well-being.
In June, TikTok Africa held the ‘My Kind of TikTok Digital Well-being Summit,’ bringing together experts, NGOs, creators, media, and industry leaders from across Sub-Saharan Africa to discuss ways of improving digital well-being on and beyond the platform.
As part of new initiatives, TikTok announced the expansion of its in-app helpline to Nigeria, in partnership with Cece Yara, a child-focused non-profit organisation that supports youth safety. The helpline will provide expert assistance to young users dealing with issues like suicide, self-harm, hate, and harassment.
TikTok also named Dr. Olawale Ogunlana, popularly known as Doctor Wales, as its Digital Well-being Ambassador for Nigeria, joining a group of healthcare professionals in the WHO Fides Network.
Alongside these efforts, TikTok continues to encourage users to report harmful content and participate in its ongoing #SaferTogether campaign, aimed at fostering a respectful and secure online environment.
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